The client, Papa C Pies, sought to reposition their brand to cater to a more discerning clientele and highlight the superior quality of their products. The existing website, depicted below, failed to effectively communicate the essence of a luxurious and unified brand. To address this, I undertook a comprehensive website overhaul, complemented by fresh product photography, to elevate the brand’s image to a more upscale level and enhance the visual appeal of the products for the audience. This strategic revamp not only aimed to capture the attention of a more upscale demographic but also to convey a sense of refinement and quality that aligns with the brand’s values.
Alex Rutan 