POP Lemonade is a personal creative prompt to showcase a brand campaign for a lemonade brand. First, the name of the company was created. The design of the logo and packaging were made after by taking the target audience into account as well as a way to make the product stand out against competitors. Since the target audience was women from 18-34 years old, a minimalist approach to the design made the product more appealing. Once the overall packaging and brand was designed, an entire branding campaign was made for the project to showcase different areas the brand could be showcased.
Alex Rutan 