I had the opportunity to completely overhaul the corporate website for Floorplan Xpress, addressing longstanding issues for the owner and the company. Initially, I developed a prototype of the main page to obtain the owner’s input on the design. Our goal was to integrate elements such as personalized artwork with narratives and a sophisticated modern layout, all in accordance with the corporation’s preferences. The owner was highly impressed with the prototype design, prompting us to proceed with creating prototypes for the entire website. Once all the pages were designed and the artwork and layout were approved, another team completed the development of the website.
Once the website redesign was completed, I was assigned the task of rebranding various business collateral to align with the website design. The objective was to ensure consistency in the look and feel of the website by employing identical font choices, colors, and overall layout, thereby creating a unified brand for Floorplan Xpress. In certain instances, the same illustration style as the website was utilized to establish cohesiveness across different items.
Alex Rutan 